Popular social media platform TikTok is set to introduce an ad-free version in the United Kingdom to make the video-watching experience more seamless. Under this new model, users in the UK will be able to use the app without advertisements by paying a fixed monthly subscription fee. The announcement was made by TikTok authorities in a press release on Monday.
To access the ad-free feature, users will have to pay £4 per month (approximately BDT 570). Account holders aged 18 years or older are expected to receive access to this feature within the next few months. Notably, last year Meta launched a similar service for Facebook and Instagram in the UK, with a monthly fee of £3.
TikTok’s UK Managing Director Chris Bogue said, “We place equal importance on offering choice to our community and supporting the growth of UK businesses. Advertising on the platform helps thousands of British businesses reach new customers. At the same time, the ad-free option will give users greater control over their app experience.”
The subscription package does not include any additional features or premium benefits beyond the removal of advertisements. For now, the service is limited to the UK market, and no specific timeline has been announced for its rollout in the United States or other English-speaking countries.
Technology analysts believe that this model—generating revenue directly from users as an alternative to advertising—is gaining traction among major social media platforms. However, it remains to be seen how willing general users will be to pay for entertainment at this price point.
DBTech/BMT/OR
