Biggest Buy Bonanza: Daraz Launches 11.11 Shopping Festival
Maintaining its annual tradition, Daraz Bangladesh has once again returned with the country’s largest online shopping festival—the 11.11 Campaign—scheduled to begin on 10 November at 8:00 PM and continue until 21 November. This year’s edition is themed “The Real Boss,” celebrating customers as the driving force behind the event. During the nearly two-week festival, shoppers will have access to Flash Sales and Mega Deals offering up to 80% discount across all product categories, Hot Deals with up to 75% discount, and special offerings priced at Tk 11, Tk 111, Tk 1,111, and Tk 11,111.
In a press release issued on Wednesday, 5 November, Daraz confirmed that Mega Deal prices will be significantly lower than prevailing offline market rates. Customers will also benefit from flat discounts and exclusive Brand Rush Hour deals. Free delivery will be available on selected items, along with delivery discounts on orders above Tk 399 and Tk 799.
Speaking about the campaign, Ben E, Managing Director of Daraz Bangladesh, stated, “11.11 is no longer just a sales campaign—it has evolved into a nationwide celebration of online shopping and consumer enthusiasm. Every year, we commit to setting new standards by offering greater value, improved service, and a more delightful shopping experience. ‘The Real Boss’ recognizes our valued customers, whose continuous support has helped 11.11 grow into what it is today. This year, we have expanded the event’s scale with unprecedented deals, strategic partnerships, and extraordinary rewards.”
One of the highlights of the festival is the popular “1 Taka Game,” where participants can win selected products completely free of cost. The game features 10 attractive prizes, including a Royal Enfield Hunter 350 (sponsored by Dettol) as the first prize, a couple travel package to Sri Lanka (sponsored by Lotto) as the second prize, and a Revo A11 Electric Scooter (sponsored by Revo) as the third prize, along with seven additional reward items. To be eligible, customers must place orders for the Tk 1 competition items anytime before 21 November.
Once the main campaign goes live, customers will also be able to participate in daily missions and live shopping challenges. Winners will be selected based on the highest cumulative order value delivered during the campaign period. To qualify for the Grand Prize, participants must purchase at least Tk 300 worth of Dettol products.
The 11.11 event schedule this year has been expanded and refined. The festival will commence on 10 November at 8:00 PM with a Midnight Rush Hour, featuring 8% high-value vouchers available from 8:00–9:00 PM and again from 12:00–1:00 AM. Surprise Flash Vouchers will also be released throughout the campaign. Additionally, themed shopping days will spotlight key categories, including Electrical Tuesday, Wednesday Bazaar, Beauty & Wellness Thursday, Lifestyle Cozy Friday, Choice Day Saturday, Fashion Forward Sunday, and D-Mall Monday. Top brands such as Abul Khair, Haier, Bata, Lotto, Unilever, Shan, Global Brands, Marico, Motion View, and Mistine will host special Brand Days with exclusive discount offerings. Daraz Choice customers will enjoy benefits such as free delivery on purchases of four items and a buy-five-get-one-free promotion.
The campaign brings together an extensive network of brand partners. Haier, Lotto, Unilever, Dettol, and Himalaya are participating as Exclusive Platinum Partners, while Abul Khair, Bata, Mistine, Shan, Marico, Motion View, and Nature Care are Gold Sponsors. Mamaearth, TP-Link, Organic Nutrition, Fresh, ACI, and Neocare have joined as Silver Sponsors. This partnership ecosystem ensures that premium products across electronics, fashion, FMCG, personal care, home appliances, and lifestyle categories will be available at the most competitive prices of the year.
To make the festival even more rewarding, Daraz has collaborated with major financial and mobile payment partners. Customers paying through bKash, Nagad, Mastercard, Brac Bank PLC, The City Bank PLC, Community Bank Bangladesh PLC, Dhaka Bank PLC, Eastern Bank PLC, Midland Bank PLC, Mutual Trust Bank PLC, NCC Bank PLC, NRB Bank PLC, Prime Bank PLC, Southeast Bank PLC, Standard Chartered Bank, and United Commercial Bank PLC can enjoy additional savings of up to 20% through voucher support. Furthermore, 0% EMI for up to six months will continue to be available for eligible purchases.
DBTech / JBS / IK /OR
