Offers Discounts Up To Eighty Percent
Daraz Launches Flagship Ten Ten Shopping Fest
- The ten-day shopping festival runs nationwide from October 9 through October 19.
- Features up to 80 percent flash sales and twelve percent prepayment discounts.
- Shoppers across all sixty-four districts receive delivery perks and exclusive digital payment cashbacks.
Harnessing digital marketplace ecosystems and optimized logistics to drive consumer engagement, leading e-commerce platform Daraz Bangladesh has rolled out its major seasonal campaign titled ‘Daraz 10.10 Shopping Fest’.
According to industry sources on Friday, the digital shopping event commenced at 8:00 PM on October 9 and will run through October 19, 2026. The shopping fest features up to 12 percent discounts through prepayment vouchers, targeted brand savings during Brand Rush Hours, up to 80 percent off on flash sales, up to 75 percent discounts on hot deals, and platform-wide delivery incentives.
Throughout the festival, consumers can access deals across diverse product verticals including consumer electronics, apparel, FMCG, home appliances, beauty, and lifestyle goods. To widen access nationwide, the platform is deploying site-wide shipping concessions alongside free delivery options on select merchandise for buyers across all 64 districts.
Central to the shopping architecture are streamlined digital settlement incentives. Prepayment vouchers offer up to 12 percent direct discounts for advance payments, designed to expedite transaction processing. Time-sensitive acquisitions are anchored by 'Brand Rush Hour' intervals. The inaugural session began on October 9 at 8:00 PM, running until 2:00 AM on October 10. Subsequent sessions are scheduled all day on October 10, from 7:00 PM to 11:59 PM on October 16, and from 7:00 PM to 11:59 PM on October 19.
The campaign rollout includes dedicated brand activations. An interactive ‘Spin the Wheel’ Facebook Live stream took place on October 9 between 7:00 PM and 8:00 PM to inaugurate the event with audience rewards. The schedule highlights sequential single-brand showcases: Vision Brand Day on October 11, Lotto Brand Day on October 12, Nestlé Brand Day on October 13, Dettol Super Brand Day on October 14, Dabur Brand Day on October 16, and Himalaya Brand Day on October 17.
Everyday essential commodities are integrated under the Daraz Choice ‘Everyday Low Price’ (EDLP) channel. Under this mechanism, purchasing three items unlocks free delivery, while purchasing five items yields complimentary shipping plus an accompanying promotional gift.
Corporate brand alliances for the festival include Himalaya, Dettol, and Unilever as Exclusive Platinum Partners. Godrej and Parachute Naturale are participating as Gold Sponsors, alongside NeoCare as Silver Sponsor.
Driving cashless transactions, digital payment networks are offering stacked incentives. Shoppers utilizing bKash receive a 12 percent discount up to BDT 200 on minimum orders of BDT 599, while Nagad users secure 12 percent cashback up to BDT 200 on identical order thresholds. Furthermore, credit and prepaid cardholders of Community Bank PLC, United Commercial Bank PLC (UCB), and Southeast Bank PLC are eligible for 12 percent discounts up to BDT 1,500. Additionally, NRB Bank credit cardholders executing eligible EMI transactions can avail 10 percent cashback up to BDT 500 per transaction.
//DBTech/AZ/SM/BV//
