Samsung Teases CES 2026 Reveal With ‘The First Look’ Event
Samsung has hinted at a major product unveiling ahead of CES 2026, set to take place from January 6 to 9 in Las Vegas, where the South Korean tech giant will showcase its latest televisions, monitors, and home appliances, according to GSMArena.
The company’s annual pre-CES launch event is titled “The First Look.” The theme for the 2026 edition has been announced as “Your Companion to AI Living,” underscoring Samsung’s growing focus on artificial intelligence across its product ecosystem.
A recently released teaser video offers glimpses of ultra-thin bezel TVs with metallic finishes, along with a robot vacuum cleaner equipped with a camera, believed to support AI-powered obstacle detection.
https://www.youtube.com/watch?v=f0_IQ5vQJJk
Samsung has been placing strong emphasis on AI integration across devices. As part of this strategy, the company has also revealed plans to integrate Google’s Gemini AI into its Bespoke AI refrigerators.
“The First Look” event will be held on January 4 at 7:00 pm at the Wynn Hotel in Las Vegas. Keynote speakers will include TM Roh, President and Head of Samsung’s Device Experience Division; SW Yong, Head of the Visual Display Division; and Cheolgi Kim, Head of the Digital Appliances Division.
DBTech/BMT/OR
