Banglalink Unveils New Brand Identity with Customer-First Focus

Mobile operator Banglalink has launched a new brand identity as part of its transformation into a “modern, customer-centric, and technology-driven” operator. The redesigned logo replaces the familiar square with the initial “B,” stylized to resemble a heart symbol, reinforcing the brand’s new slogan: Banglalink—For You.

In a press release, the operator said the initiative marks Banglalink’s entry into a new era, aiming not just to provide network services but to prioritise customers at every step. “Every service begins with understanding customer needs and ends with addressing their daily requirements with care,” the release states.

According to the statement, the new identity aligns with the global vision of Banglalink’s parent company, VEON Group. VEON’s “Digital Operator Ambition” seeks to digitally enhance the telecom sector and enrich customers’ everyday experiences with advanced services.

At the unveiling ceremony, Banglalink CEO Erik Aas said the new branding represents more than a visual shift. “It is a bold reaffirmation of VEON’s digital operator ambition and our commitment to enriching every moment of our customers’ lives.

“Our new identity symbolises speed, innovation, and progress. Most importantly, we aim to ensure reliable connectivity and digital services for all. We are building a future where world-class digital services become part of daily life and accessible to millions,” he added.

According to regulatory data from the Bangladesh Telecommunication Regulatory Commission (BTRC), Banglalink had 44.7 million subscribers in May last year. By September this year, that number had fallen to 37 million—reflecting a loss of 6.8 million customers over 16 months. During the same period, the country’s total mobile subscriber base declined by 7.12 million. Robi lost 1.36 million users, while Grameenphone gained 940,000.

DBTech/BNT/EK/OR