TikTok Owner ByteDance Developing AI Agent to Challenge Meta's Muse

ByteDance, the parent company of social media platform TikTok, is developing its own AI agent to compete with Meta's widely discussed artificial intelligence assistant, Muse.

According to a report by international news agency Bloomberg, the Chinese technology company could unveil its new AI assistant within the next few weeks.

Details about the name of the new AI agent and exactly how it will work have not yet been disclosed.

However, reports suggest that it will function much like Meta's Muse as a personal assistant. Meta's Muse has already attracted more than 10 million users, and the company's CEO, Mark Zuckerberg, believes that in the future it could generate more revenue per user than Meta's traditional apps.

While Meta has integrated this technology into its smart glasses and wearable devices, it remains unclear whether ByteDance plans to incorporate its AI agent into any hardware.

Strategy to Compete with Leading AI Companies

ByteDance's initiative is part of a broader strategy to compete with the world's leading AI companies. At a recent meeting with employees, ByteDance co-founder Zhang Yiming said the company could need until at least 2029 or 2030 to reach the top tier in the technology race. The company is also planning substantial investments to strengthen its position in the AI sector.

In the AI industry, ByteDance is best known for its video-generation model, Seedance. Earlier this year, several video clips generated by the model went viral across social media platforms, subsequently drawing legal challenges and scrutiny from various US studios.

Analysts believe that if TikTok's parent company launches its own AI agent, it could reignite debates and concerns over user data privacy and how much personal information users should allow an AI assistant to access and control.

ByteDance did not immediately comment on the matter.

//DBTech/BMT/OR//