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HONOR launches its flagship 'Alpha Store' in Bangladesh after China

HONOR Launches Alpha Store BD

HONOR launched its flagship 'Alpha Store' at Jamuna Future Park in Dhaka after China and Singapore

Staff Correspondent

Oct 10, 2026 10:56

Global technology brand HONOR has officially launched its signature 'HONOR Alpha Store' in Bangladesh following China and Singapore. Located on the 4th floor of Jamuna Future Park in the capital, the store functions as an integrated 'AI Smart Living Innovation Hub' for consumers.

Alongside the latest lineup of HONOR smartphones, customers can purchase various ecosystem products including sound boxes, headphones, air fryers, tablets, earphones, smartwatches, and power banks. Additionally, visitors can get hands-on experience with futuristic products yet to be launched in Bangladesh, such as the HONOR Robot Phone, Smart Audio Sunglasses, TVs, game controllers, smart guitars, and laptops.

Speaking at the inauguration, HONOR Bangladesh Country Director Lang Guo expressed excitement over introducing the premium retail experience to Bangladeshi tech enthusiasts. Syed Mohammad Badrul Arefin, Director and Head of Product & Marketing at HONOR Bangladesh, noted that while the HONOR Robot Phone is commercially available only in China, visitors at the Alpha Store can exclusively test the device.

The event was attended by HONOR Brand Ambassador and national cricketer Saif Hassan, HONOR South East Asia Retail Head Liu Pei Haili, and HONOR Bangladesh Business Head Abdullah Al Mamun.

//DBTech/AFT/BPO/MNO//