ELF Marks First Anniversary in Bangladesh, Launches Digital Service App

The French lubricants brand ELF has completed its first successful year in Bangladesh.

To mark the occasion, Asian Petroleum Limited, the sole distributor of the brand in the country, organized a special event on Saturday at the Japan Parts auditorium in Dhaka’s Tejgaon Industrial Area.

Alongside the anniversary celebration, the company officially launched the ELF App to provide digital services for customers.

Through the app, users will now be able to verify lubricant authenticity, select suitable products, and access various reward-based benefits more easily.

Speakers at the event said the French brand has rapidly gained popularity in Bangladesh over the past year by ensuring advanced technology and maximum engine protection.

Senior officials of Asian Petroleum Limited, along with dealers, retailers, and business partners, attended the anniversary program.

While speaking at the event, Kazi Tahmid Hossain, Marketing Lead of Asian Petroleum Limited, highlighted ELF’s growth in the Bangladeshi market and its customer-focused initiatives. He also reaffirmed the company’s commitment to strengthening the brand’s market position through quality products.

Sirajul Mahmud Chowdhury, Business Lead of Asian Petroleum Limited, said ELF Lubricants has received a significant market response in Bangladesh within just one year.

He added that the company is working to establish the brand strongly in the local market through motorsports-oriented branding and performance-driven communication strategies.

“Our main goal is to position ELF as one of the leading lubricant brands in Bangladesh through innovative solutions,” he said.

The distributor also expressed its commitment to introducing new technologies and services in the future to further strengthen its presence in Bangladesh’s automotive sector.

DBTech/RM/MI/OR