Banglalink Launches New ‘Experience Center’ at Tigers’ Den Headquarters

Banglalink, one of the country’s leading digital operators, has launched a new Experience Center at its headquarters in the capital under its ‘people-first’ policy. The center was inaugurated on 9 March at Banglalink’s head office, Tigers’ Den, located in Gulshan, Dhaka.

Banglalink Chief Executive Officer Johan Buse was present at the inauguration ceremony. Other senior officials of the company also attended the event.

The center has been designed based on the concept of a “sanctuary”—a calm and comfortable refuge. Departing from the conventional format of telecommunications service centers, it aims to deliver a different customer service experience. There are no traditional service counters; instead, the space features an open and relaxed environment. Customers can easily learn about various services, receive necessary assistance, and communicate comfortably with customer service representatives.

The center also includes a dedicated Digital Exploration Space, where visitors can explore Banglalink’s various apps, services, and digital features. A fast-track assistance facility has been introduced to ensure quick service. In addition, the center offers comfortable seating arrangements and a refreshment corner, creating a pleasant environment for visitors.

Speaking on the occasion, Banglalink’s Director of Sales and Distribution, Mohammad Mehedi Hasan, said: “For us, every interaction with customers is an opportunity to show how much we care about them. Through this Experience Center, we have created a space where customers can comfortably receive the services and support they need. This is not just a service center; it is a place where customers can learn about our offerings and express their needs in a respectful environment. Our concept is clear—it is not ‘customers versus us’; rather, we work together with customers to find solutions.”

DBTech/MRM/EK/OR