Samsung Showcases Smart Refrigerators at Prothom Alo Expo 2025

Samsung Electronics is participating in the Prothom Alo Refrigerator Expo 2025, currently underway in Tejgaon, Dhaka. The brand is showcasing its latest lineup of advanced, AI-powered refrigerators, offering visitors an interactive experience both in-person and online until May 27.

From 2:00 PM to 10:00 PM on May 23, visitors at Samsung’s stall had the opportunity to explore its cutting-edge refrigerator technologies, featuring artificial intelligence (AI), sleek design innovations, and enhanced storage capacity. The brand highlighted five of its most popular series at the event.

Among them, the RT47 series with a 465-liter capacity is available in two color variants. The RS72 series was also showcased in two variants, each offering a spacious 647-liter capacity.

In addition, Samsung displayed the RT31 (305 liters), RT35 (348 liters), and RT42 (415 liters net capacity) series. These models are available in three elegant color options: stylish black, white-navy dual tone, and inox, all offered in both glass and metal finishes.

To further enhance the customer experience at the fair, Samsung is offering up to BDT 10,000 in cashback on select models.

Commenting on the initiative, Shahriar Bin Lutfor, Head of Business at Samsung Electronics Bangladesh, stated, “Our refrigerators are designed to meet the evolving needs of Bangladeshi consumers. Through smart features, energy-efficient technology, and spacious designs, we aim to make everyday living more comfortable. Participating in this expo gives us a valuable opportunity to directly engage with our customers. We hope to deliver an exclusive and delightful product experience through this platform.”