Realme Reveals 'Ultra' Concept Phone at MWC 2025
At the Mobile World Congress (MWC) 2025 in Barcelona, technology brand Realme has unveiled its concept phone, 'Ultra', featuring an interchangeable lens setup and proprietary lens mount system. The device prototype includes a customized 1-inch Sony sensor, enabling users to attach DSLR lenses directly to the smartphone. The phone will support 73mm portrait lenses and 234mm telephoto lenses, offering creamy bokeh effects and 10x zoom capabilities.
In addition to the concept phone, Realme announced its three-year strategic plan, aiming to double its global user base by focusing on the mid-to-high-end market.
Realme's Vice-President and CMO Chase Xu stated, "In this new era of growth, we are committed to innovation tailored to users' needs for sustainable achievement." He added, "Our strategic plan emphasizes not only market expansion but also the empowerment of the younger generation through technology. We continually strive to exceed users' expectations in the tech sector."
The company is aligning its product planning, brand enhancement, and technological innovation under this strategic roadmap. Realme also revealed the global positioning of three signature products at MWC 2025:
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GT Series: Described as the 'Next-Level Performance Flagship with AI', offering superior gaming experiences, advanced AI technology, and ultra-clear imaging.
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Number Series: Recognized for 'Next-Gen Performance and Camera', combining powerful performance, remarkable imaging capabilities, and appealing design for daily use and gaming.
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C Series: Branded as 'Better Tech for Youth', promising durable and seamless service unmatched by competitors in its price range.
Realme reaffirmed its commitment to AI popularization among youth through the 'Next AI' initiative, offering AI Imaging, AI Efficiency, and AI Gaming solutions. The company plans to deliver 100 million AI smartphones globally over the next three years, featuring top chipsets and battery performance across all product lines.
Additionally, Realme aims to collaborate with iconic entertainment and luxury IPs in 2025, fostering creative expression and setting new industry benchmarks.
