Daraz Debuts ‘Grand Ramadan Bazaar’ with Deep Discounts and Daily Deals
As preparations for the holy month of Ramadan gather pace across Bangladesh, consumers are increasingly prioritising quality products at affordable prices—from iftar essentials to household shopping. Responding to this demand, Daraz Bangladesh has announced its ‘2.2 Grand Ramadan Bazaar’, a major campaign set to run from 8:00 pm on February 1 to February 26, featuring low prices on daily essentials, flash sales with discounts of up to 80 per cent, and a wide range of attractive vouchers.
The announcement was made through a press release issued on Saturday, January 31.
According to the statement, Daraz is placing special emphasis this Ramadan on its refreshed ‘Daraz Choice’ channel, designed to ensure year-round savings through Everyday Low Price (EDLP) benefits. Under this initiative, customers will be able to purchase daily necessities at the lowest market prices without waiting for major discount events. Additional benefits include free delivery on the purchase of three items and a ‘Buy 5, Get 1 Free’ offer with free delivery, helping families organise their Ramadan shopping more efficiently.
Beyond everyday savings, the 2.2 Grand Ramadan Bazaar will feature mega deals and flash sales offering up to 80 per cent discounts, alongside hot deals with discounts of up to 75 per cent. Selected products will also be eligible for site-wide free delivery. As a special attraction, flash vouchers will be available from 8:00 pm to 10:00 pm on February 1, and from 12:00 am to 2:00 am and 7:00 pm to 9:00 pm on February 2, allowing customers to enjoy up to 9 per cent additional discounts. These offers will apply across all key Ramadan categories, including FMCG, fashion, beauty and wellness, lifestyle, and electronics.
A number of leading brands are participating in the campaign with their own dedicated ‘Brand Days’, including Veet, Unilever, Realme, Neocare, Reckitt, Dettol, Marico, Nestlé, Shukran, Inscents, and Lotto, each offering exclusive promotions throughout the campaign period.
To further streamline the shopping experience, the campaign will feature theme-based shopping days throughout the week: Choice Day on Saturday; Fashion Forward on Sunday and Monday; Electrical Tuesday; Wednesday Bazaar; Beauty and Wellness Thursday; and Lifestyle Cozy Friday.
Ensuring product quality and availability, Dettol, Unilever, and Parachute Naturale have joined the campaign as exclusive Platinum Partners.
Daraz has also partnered with leading banks to provide additional payment benefits. Midland Bank PLC and Southeast Bank PLC cardholders will be able to enjoy discounts of up to 10 per cent through collectable vouchers, while customers using EBL GIP can avail 0 per cent interest EMI facilities for up to 12 months.
Under the slogan “2 Good 2 Miss!”, Daraz Bangladesh reaffirmed its commitment to delivering the best products and services to customers during this special time of the year. Customers are encouraged to visit the Daraz app or the official campaign page to take advantage of the offers, and to follow Daraz Bangladesh’s social media pages for regular updates.
DBTech/AC/EK/OR
