Toffee Secures Digital Live Streaming Rights for SAFF

Toffee, the digital infotainment and OTT platform of Banglalink, has signed an agreement with sports marketing agency TSA Sports & Entertainment to live stream the upcoming SAFF Championship. The partnership agreement was formally executed at Banglalink’s headquarters, Tiger’s Den, in Dhaka on October 13, 2026. Under this collaboration, Toffee will deliver high-definition (HD) digital streaming across smart devices and connected TVs as Bangladesh prepares to host the marquee regional football tournament.

The signing ceremony was attended by Taimur Rahman, Chief Corporate and Regulatory Affairs Officer of Banglalink, Modasser Ahmed, Deputy Director of Toffee, and Sajib Rashid, Chief Executive Officer of TSA Sports & Entertainment. Also present were Syed Asif Hussain, Head of Competitions at the South Asian Football Federation (SAFF), and Fahad Mohammed Ahmed Karim, Vice-President of the Bangladesh Football Federation (BFF).

Toffee’s technical architecture will deliver seamless HD streaming across Android, iOS, Android TV, Samsung Tizen, and LG webOS platforms. Following high traffic handling during the FIFA World Cup and ongoing broadcasts of the English Premier League and domestic tournaments, the platform's cloud server capabilities will allow millions of users to watch Bangladesh compete against regional rivals including India, Pakistan, Sri Lanka, Maldives, and Bhutan.

Highlighting the launch, Taimur Rahman stated that bringing the SAFF Championship to Toffee reflects the company's commitment to delivering world-class digital infotainment and providing a tech-driven platform for the nation to unite in supporting the national team.

Commending the infrastructure, Fahad Mohammed Ahmed Karim stated that Toffee has a solid track record of delivering high-impact sporting competitions, and their digital broadcast partnership guarantees nationwide engagement for regional football.

To maximize accessibility, Toffee has introduced a dedicated tournament pass priced at BDT 99, with a discounted Early Bird Pass available for BDT 49 until the day before kickoff. The digital pass can be purchased directly within the Toffee app using mobile financial services (MFS) or credit and debit cards.

Emphasizing the technological deployment, Sajib Rashid stated that Toffee’s technical infrastructure and established track record with domestic football make it the ideal digital home for the SAFF Championship, ensuring unprecedented digital viewership across the country. 

//DBTech/AHCAFR/MVNO/MIST//