Grameenphone Launches ‘Instagram Basic Mode’

With an aim to keep users constantly connected with their community through core Instagram features, the country's leading telecommunications service provider, Grameenphone, has launched 'Instagram Basic Mode' as one of the first operators in Asia. The operator has introduced this innovative feature in partnership with Meta and with the technical support of Telenor Linx.

Through the new 'Instagram Basic Mode', customers will be able to browse Instagram on a limited scale even if their regular internet or data balance is completely exhausted. As a result, users can perform essential tasks such as viewing notifications, reading post captions, and browsing basic images and reels, helping them stay seamlessly connected on social media.

In terms of technical functionality, while using 'Instagram Basic Mode', if customers wish to return to the regular and full Instagram experience, they can easily purchase a data package directly from within the app. As soon as a regular data pack is activated, the Instagram app will automatically switch back to its full-feature mode, allowing users to enjoy high-resolution images, videos, and all standard functionalities just like before.

Solaiman Alam, Chief Product Officer (CPO) of Grameenphone, said, "Grameenphone believes in constantly modernizing our services to meet the evolving needs of our customers. Today, the digital lifestyle is expanding rapidly, and the importance of staying seamlessly connected on social media is growing. In this context, 'Instagram Basic Mode' will help our customers stay informed and connected with everyone even when they run out of data. This innovation reflects our commitment to providing a seamless and customer-centric digital experience for all."

//DBTech/MRP/MI//