Lack of social connectivity and protective tech cited as factors; emphasis on sports & mentorship for youth

72% People Lose Confidence in Adversity: MetLife Study Urges Tech-Driven Networks

A multinational study by MetLife reveals that 72% of adults experience a drop in confidence when facing real-life crises. MetLife Bangladesh CEO Ala Ahmad emphasized the need for sports, mentorship, and building tech-driven, supportive social networks to overcome this gap.

72% People Lose Confidence in Adversity: MetLife Study Urges Tech-Driven Networks
Jul 7, 2026 16:01

A new multinational study by MetLife has revealed a striking picture of a "confidence deficit" among adults. The study shows that while most adults perceive themselves as resilient enough to adapt to any situation, their confidence drops by 72 percent when faced with real-life adversity. To counter this, experts and the study suggest strengthening traditional connectivity along with creating modern, tech-driven supportive social networks and protective ecosystems.

Conducted across the USA, UK, Japan, and Mexico, "The Confident Pathways Report" aimed to understand how confidence is built and sustained through various life stages. The findings show that opportunities, preparation, and a modern, tech-driven supportive environment play critical roles in helping individuals navigate uncertainty, bounce back from setbacks, and achieve their goals.

Commenting on the report, Ala Ahmad, Chief Executive Officer of MetLife Bangladesh, said, "As the ongoing Football World Cup brings the world together, it reminds us of the profound impact sports can have on unlocking youth potential. Sports instill teamwork, discipline, and grit—traits that are essential for building the confidence needed to face life's challenges."

The findings are highly relevant to Bangladesh, where youth comprise approximately 28 percent of the total population, representing a critical demographic. Furthermore, around 50 million young people aged between 10 and 24 will shape the country's future. Ala Ahmad added, "In Bangladesh, it is crucial to introduce youth to sports, education, and digital mentorship at an early age. At MetLife Bangladesh, we are committed to enabling individuals and families to move forward confidently by offering better financial preparation and tech-integrated protection benefits."

Key Findings of the Study:

  • Confidence Drops Under Real-Life Pressure: Real-life financial, emotional, or personal crises cause a 72 percent drop in confidence. While many view themselves as strong-willed, fewer individuals feel confident about their capacity to overcome deep adversities.

  • Limited Supportive Social & Tech Networks: Fewer than half of the respondents feel supported by friends (41%) or their communities (31%). This highlights the necessity of building robust social connections integrated with tech-driven networks capable of offering real-time support during crises.

  • Early Experiences Build Lifelong Confidence: More than half of adults who participated in sports during childhood believe it boosted their confidence (56%) and perseverance (52%). Parents also strongly support youth sports and mentorship programs.

  • Preparation Boosts Confidence: Adults who take proactive financial steps, such as maintaining savings or opting for life insurance, are 20 times more likely to feel confident in handling crises compared to those who do not.

As football unites people and communities globally, the study reaffirms that early engagement in sports and education builds long-term resilience. Participation in sports improves youth mental health and life satisfaction, paving the way for a more confident future generation.

//DBTech/RRF/MI//