Daraz Doubles Down on Trust with ‘Authenticity Guarantee’ for 11.11 Sale
In celebration of its annual 11.11 sale festival, South Asia’s leading e-commerce platform Daraz has introduced an ‘Authenticity Guarantee’ on DarazMall, ensuring that all products sold by authorized brands and sellers are genuine. Under this new initiative, buyers will be eligible for up to three times cashback, subject to conditions, if any purchased product is found to be inauthentic.
The announcement was made by Daraz Bangladesh through a press release on Thursday, October 30.
Ben E, Chief Commercial Officer of Daraz Group and Managing Director of Daraz Bangladesh, said, “DarazMall plays a pivotal role in Daraz’s overall business strategy, where both local and international brands are accelerating growth across South Asia through technological and commercial innovation. With DarazMall, we are redefining how brands and customers connect—where trust and reliability form the core foundation, which is the most valuable aspect for today’s online shoppers. Our ‘Authenticity Guarantee’ reinforces that trust even further.”
This year’s 11.11 campaign offers customers across South Asia over 11.7 million branded products with exciting deals, combining celebration and assurance. Alongside triple cashback and guaranteed product authenticity, customers will enjoy free delivery, exclusive brand deals, and up to 60% flash vouchers during daily brand rush hours. Shoppers can also benefit from two-day delivery and a hassle-free 14-day return policy, ensuring a worry-free shopping experience.
Expressing excitement about the ongoing partnership, Allen Chen, Managing Director of realme Bangladesh, said, “We at realme are thrilled to continue our successful journey with Daraz, especially following the outstanding success of the 7.7, 9.9, and 10.10 campaigns, which cemented our position as the ‘No. 1’ mobile brand on the platform. This achievement reflects our shared commitment with Daraz to bring popular and cutting-edge technologies—like the realme Note 60X, C71, and realme 14 Series—to millions of customers. For the upcoming 11.11, we’re taking this promise even further with our latest realme C85 Pro and the brand-new realme 15 Series, along with customer favorites like the Note 60X, Note 70, and C71—all at incredible prices. Stay tuned to Daraz for amazing realme offers this 11.11!”
Sources added that Daraz Marketing Solutions (DMS) leverages AI-powered targeting to efficiently convert traffic into sales at a lower cost, while its Affiliate Program enables brands to expand organically through influencer networks. Additionally, Daraz Business Solutions (DBS) offers end-to-end e-commerce management services, helping sellers scale operations and establish themselves as top-tier brands on DarazMall.
