Daraz Drives Tenfold Growth in 11.11 Mega Campaign
Daraz Bangladesh, the country’s largest online marketplace, has recorded tenfold growth in this year’s 11.11 campaign. Brand sales on DarazMall also surged tenfold compared to general sellers. Across all categories, customers collectively saved more than Tk 6.6 crore. Additionally, over 50 percent of total payments were made through bank cards and mobile financial services.
Daraz Bangladesh disclosed these achievements on Saturday, 6 December, highlighting the financial success of the 11:11 campaign.
According to the company, the Daraz Affiliate Program contributed over 20 percent of total sales—demonstrating the growing importance of content creators and influencers within the e-commerce ecosystem. The 11.11 campaign also succeeded in attracting new customers, with more than 25 percent of total sales coming from first-time buyers on Daraz.
Showcasing the strength of its nationwide logistics network, Daraz successfully delivered products across a distance of 690 kilometers—from Rangpur to Cox’s Bazar—the longest delivery of the campaign.
Ben I, Managing Director of Daraz Bangladesh, said:
“This year’s 11.11 campaign has once again demonstrated the capability, acceptance, and impact of digital commerce. The trust of our customers, the support of our DarazMall partners, and the relentless efforts of thousands of sellers are the key reasons behind this record growth. We remain committed to ensuring a smooth, reliable, and rewarding online shopping experience for customers across the country.”
DBTech/JBS/EK/OR
