ASUS Unveils ExpertBook Ultra in Bangladesh

Engineered with artificial intelligence acceleration, Intel Core Ultra computing architecture, and advanced thermal systems, ASUS Bangladesh launched its enterprise flagship laptop, the ExpertBook Ultra.

Wednesday, September 16, 2026, The inauguration programme held in Dhaka introduced the device under the statement "The Flagship of the Industry. Period." Available in Intel Core Ultra 5 and Core Ultra 7 configurations, the enterprise-grade laptop starts at BDT 220,000 across the professional business market.

The device features dedicated processing for integrated AI workloads, streamlining collaborative productivity, workflow optimization, and on-device intelligent computing. Built with premium metal durability, the chassis weighs approximately 0.99 kg and integrates a high-resolution OLED display designed for detailed visual output. To safeguard organizational data, devices, and firmware against evolving threats, the laptop incorporates ASUS ExpertGuardian multi-layered enterprise security protocols alongside durable engineering.

At the launch event, Rex Lee, ASUS Vice President and General Manager of Asia Pacific Commercial Business, said, "ExpertBook Ultra represents our vision of what a true flagship business laptop should be. Professionals today expect performance, portability, design, and security in one device. With ExpertBook Ultra, we are bringing that combination to Bangladesh and raising the standard for premium business computing."

Senior global ASUS representatives, officials from local importer Global Brand, enterprise clients, and industry professionals attended the launch ceremony. The ExpertBook Ultra is now available via authorized retail and enterprise channels nationwide. //DBTech/MCAC/SME/MIST//