Enovar Marks First Year with 700 Dealers

Within its first year, Enovar, the flagship brand of AKIJ Resource, has expanded its portfolio to more than 400 products across four categories and established a nationwide network of 700 dealers. The brand, which began operations with electrical products in 2025, now operates across electrical, home appliances, pumps and tools. The company also says it uses advanced technology, robotic arms and fully automated systems in its factories.

The brand marked its first anniversary with an event at AKIJ House in Tejgaon, Dhaka, on Sunday, November 8. Sheikh Jasim Uddin, managing director of AKIJ Resource, attended as the chief guest.

Addressing the event, Sheikh Jasim Uddin said, “Enovar’s one-year journey marks an important milestone for us. Within a short period, we have been able to earn the trust of customers and business partners through product quality. Keeping our partners in mind, we are focusing on developing products that meet evolving preferences. To achieve this, we are using advanced technology, robotic arms and fully automated systems in our factories.”

He added, “We believe that the combination of modern technology, quality products and reliable services will make everyday life easier and more comfortable for people. We aspire to make Enovar’s products available to consumers in every corner of the country.”

Portfolio expands beyond 400 products

Masud Al Amin Rajib, chief executive officer of AKIJ Light Engineering Limited, said, “Enovar’s first year has been a journey of progress, opportunities and significant milestones for us. Our goal is to deliver products that meet customers’ everyday needs through a combination of modern design, technology, quality and reliability. Building a portfolio of more than 400 products and establishing a network of 700 dealers nationwide within such a short period have further strengthened the foundation for our future growth.”

He added, “Our goal is not limited to selling products; we are equally committed to ensuring after-sales service. We have a skilled service team that provides support to consumers based on their needs across the country. Our aim is to establish Enovar as a trusted brand by earning customer confidence, ensuring product availability and delivering quality customer service.”

Technology in manufacturing

According to the company, its factories use advanced technology, robotic arms and fully automated systems. The brand’s leadership highlighted the importance of technology in product design, quality and manufacturing processes.

Operating under the philosophy “Designed for Now”, Enovar’s current portfolio includes switches, sockets, LED lights, electric cookers, gas stoves, rice cookers, geysers, water pumps, hardware and power tools, among other products.

From home construction and electrical installations to kitchens and everyday household needs, the brand says it is continuously diversifying and expanding its product range to address consumer demand.

The event was attended by Md. Afsar Uddin, chief people officer of AKIJ Resource; Towfique Hasan, chief business development officer; and Sohanur Rahman Sohan, deputy chief operating officer.

Also present were Golam Kibria Sarkar, chief financial officer of AKIJ Light Engineering Limited; Md. Sajjadul Islam, head of marketing; and Mohammad Touhidul Islam Faisal, head of operations, along with officials from various business units of AKIJ Resource.

//DBTech/MAH/SME/MSI//