Promoting Digital Financial Inclusion
upay Rewards August 2026 Campaign Winners
- Three customer campaign winners received cash rewards across August promotional drives
- One user won one-lakh taka while two secured fifty-thousand each
- Initiatives drive app-based mobile financial adoption and cashless digital transactions
Accelerating mobile financial workflows and app-based transaction volumes, digital wallet operator upay rewarded the winners of its August customer engagement campaigns.
The prize distribution ceremony was held at its corporate headquarters in Dhaka on Sunday, September 13. upay—UCB Fintech Company Limited, a subsidiary of United Commercial Bank PLC (UCB)—hosted the session to recognize customer participation across multiple digital initiatives.
The rewards acknowledged transactions executed during 'Add Money Week 1', 'Add Money Week 2', and the 'Weekend Campaign (Labh Shamlao) Week 3' run throughout August 2026. The structured campaigns incentivized users to migrate toward digital financial services and optimize mobile wallet touchpoints.
Three top-transacting customers were recognized during the event. One recipient secured a 100,000 BDT cash prize, while two other participants received 50,000 BDT each under their respective qualifying categories.
Corporate executives presented the awards to the winners during the ceremony. Through recurring transaction incentives, upay aims to expand digital financial inclusion, deliver value across consumer retail channels, and reinforce user activity across its core platform architecture.
//DBTech/MSTP/KIB/MIST//
