Prime Day Prolonged: Amazon's Annual Sale Set for July 8–11
Amazon has officially announced that this year’s Prime Day event will be held from July 8 to 11, extending over four consecutive days. The announcement was made on Tuesday, according to a report by TechCrunch.
The annual sales event will feature extensive discounts across a wide range of products, including home-cooked foods and daily essentials, summer gear, school supplies, health and personal care items, toys, best-selling books, pet products, and luxury items.
For the first time, the event will introduce “Today’s Big Deals”—a daily, theme-based lineup of limited-time offers that promises to elevate the shopping experience to a new level.
In 2024, Amazon recorded $14.2 billion in sales during Prime Day in the United States, marking an 11 percent increase from the previous year.
Earlier this year, Amazon confirmed that Prime Day would continue in 2025 despite existing tariff conditions.
