Realme Ramps Reach:
Raphinha Named Global Brand Ambassador Ahead of World Cup
Youth-focused smartphone brand realme has officially announced Brazilian football star Raphinha as its new Global Brand Ambassador.
The announcement was made on Monday, 27 April, at a time when football excitement is building worldwide around the upcoming FIFA World Cup.
Commenting on the collaboration, Raphinha said, “I am extremely excited to join realme at such a special time for football. We share the same strength—connecting with the new generation, who live this game with passion and boundless enthusiasm. There is much more inspiring content coming for fans. I am proud to be part of this journey.”
As part of this partnership, Raphinha will lead a campaign titled “Make It Raphinha, Make It realme,” inspired by the concept of “The R Prophecy.” The campaign will highlight how talent and determination can pave the way for extraordinary success for the new generation, following in the footsteps of legendary football stars such as Ronaldo, Romário, and Pelé.
DBTech/NR/EK/OR



