Pathao Launches Commerce Platform

Pathao has launched ‘Pathao Commerce’, an all-in-one technology platform designed to help Bangladeshi social-commerce merchants manage storefronts, sales channels, orders, inventory, payments, delivery and customer communication from a single system. The platform combines AI-enabled support, unified messaging, automated data updates and third-party sales-channel integrations as Pathao expands beyond logistics into broader digital commerce infrastructure.

Pathao informed on September 13, Sunday, through a press release that around 200,000 merchants are currently operating in Bangladesh’s social-commerce sector, accounting for more than 80% of the country’s total digital commerce, according to the company. As these businesses grow, merchants increasingly need to manage more orders, customers, sales channels and operational tools. Pathao Commerce has been developed to address these needs through three core priorities: management, efficiency and growth.

Pathao CEO Fahim Ahmed said merchants have trusted Pathao for years to reduce delivery-related hassles and ensure products reach customers safely. Through Pathao Commerce, he said, the company is extending that commitment beyond delivery.

According to him, merchants can manage storefronts, orders, inventory, sales, payments, delivery and customer communication from a single platform. The aim is to reduce the complexity of using multiple tools and give merchants greater control so they can focus on customers, build stronger brands and turn new opportunities into larger businesses.

Business Management in One Place

Pathao Commerce brings product catalogues, orders, payments, inventory and delivery management into one platform. Merchants can also create professional online storefronts without relying on multiple separate tools.

The platform can connect with third-party sales channels such as Shopify, WooCommerce and Daraz. This allows merchants to bring existing sales operations into the Pathao Commerce environment.

Pathao said sales, order, inventory and income-related information can be updated automatically on the platform. This gives merchants a clearer view of their overall business and helps them make faster, data-informed decisions.

AI-Powered Order Management

For many social-commerce merchants, completing a single sale can require switching repeatedly between Facebook Messenger, Instagram DM, WhatsApp, spreadsheets and delivery platforms. This often leads to repeated data entry and additional manual work.

Pathao Commerce addresses this through a unified chat inbox. With official Meta integration, customer messages from multiple communication channels can be brought into one place.

Merchants can view order history within the chat interface. They can also use AI-enabled support built around Pathao’s database of nearly 10 million unique addresses across Bangladesh to enter delivery information more quickly.

An ‘Instant Checkout’ link can be generated directly inside the customer chat window. Customers can then complete their order and payment in a single step. Once an order is placed, a pickup agent can arrive at the merchant’s doorstep, while the customer receives a tracking link immediately.

Pathao says this reduces the need to switch platforms, copy and paste information, and manually coordinate different stages from customer communication to delivery.

Tools for Business Growth

Pathao Commerce also provides tools designed to help merchants move beyond daily operations and grow their businesses. Merchants can customize their storefronts, track sales and inventory, and use analytics to make better business decisions.

Pathao said a Meta Catalog Integration will soon enable merchants to run sponsored campaigns directly through the platform.

The system also offers secure payments, instant payouts through Pathao Pay, real-time delivery tracking and a customer trust rating. Pathao says the trust rating is based on historical data and helps keep the return rate in social commerce in the single digits. The company estimates that return rates at other online marketplaces in Bangladesh are around 30%.

Pathao Shop and API Integration

Merchants can publish their complete product catalogues on ‘Pathao Shop’ through Pathao Commerce. The feature can create an additional sales channel within a few clicks.

Merchants can also use Pathao’s instant delivery service to fulfill urgent delivery orders more efficiently. For further automation, businesses can connect directly to Pathao Commerce through APIs.

Pathao said the launch marks an important step in its transition from Bangladesh’s leading e-commerce logistics provider toward a broader digital commerce infrastructure platform by bringing logistics, payments, communication and business management together in one technology ecosystem.
//DBTech/SME/MIS/IH//