AI Laptop Lineup Launch: ASUS Unveils Smart, Sleek Series in Bangladesh
Global tech brand ASUS has introduced a new range of AI-powered laptops for tech-savvy users in Bangladesh. The lineup—featuring Zenbook Duo, Zenbook S 16, Zenbook 14, and Vivobook 16—was unveiled before media professionals and business partners, highlighting a blend of modern design, powerful performance, and AI-driven features. The event showcased the devices’ design, performance, and AI capabilities throughout.
At the “Always Incredible” event held on Wednesday night, 22 April, the company unveiled all four new laptops simultaneously. The lineup was launched through local distributor Global Brand PLC by Peter Chang, General Manager of Consumer Business for the Asia Pacific region of ASUS.
He was joined by Global Brand PLC Chairman Abdul Fattah, Managing Director Rafiqul Anwar, Deputy Managing Director Mohammad Jasim Uddin Khondkar, and ASUS Bangladesh Country Manager Md. Al Fuad.
Speaking at the event, Peter Chang said that artificial intelligence is transforming the way people work and create, and the new lineup has been designed to align with this shift. He added that the initiative aims to make innovative technology more accessible to Bangladeshi consumers.
Among the new lineup, the Zenbook Duo (2026) stands out with its dual-screen design, enhancing multitasking efficiency. It features two high-resolution OLED displays, a detachable keyboard, and an advanced cooling system, making it suitable for content creators and professionals. Meanwhile, the Zenbook S 16 is designed for users who prefer larger screens, offering a 16-inch OLED display, a powerful AMD Ryzen AI processor, and premium build quality.
The Zenbook 14 model is gaining attention for its lightweight and portable design, long battery backup, and AI-assisted performance. The Vivobook 16 (2026), on the other hand, is primarily targeted at students and young professionals, offering a large display, AI features, and reliable performance at an affordable price.
These new laptops are now available at authorized showrooms across Bangladesh, with prices starting from approximately Tk 1,29,000 and going up to around Tk 4,82,990. Industry insiders believe that these AI-enabled devices will further intensify competition in the country’s laptop market.
DBTech/IH/SA/OR
