HTC Returns to Bangladesh with Budget-Friendly Wildfire E7 Life

Legendary smartphone brand HTC, globally renowned for producing the world’s first touchscreen handset and the first Android phone, is making a comeback to the Bangladeshi market after a long hiatus. Once a global market leader, HTC has chosen Bangladesh for its return, launching a new locally manufactured model—HTC Wildfire E7 Life.

The handset is being produced and marketed in Bangladesh by local company Celextra Limited and is priced at BDT 12,999.

According to sources, Grameenphone is offering a free 5GB data pack valid for seven days with the purchase of the device. In addition, two special data packages are available: 10GB for seven days at BDT 99 and 40GB for 30 days at BDT 298. Both packages can be availed multiple times over a six-month period.

The HTC Wildfire E7 Life is powered by a Unisoc Tiger T615 octa-core processor. It features a 6.745-inch HD+ display with waterdrop notch and in-cell technology, supporting a 120Hz refresh rate and 480 nits brightness. In the camera department, the phone boasts a 50MP + 0.08MP dual rear camera setup, a rare offering in this price segment, along with an 8MP front camera.

The device comes with 6GB RAM and 128GB internal storage, a 5,000mAh battery, and runs on Android 16. It is available in Gray and Champagne Gold color variants.

Mamun Khan, Head of Marketing at Celextra Limited, said, “At this price point, the HTC Wildfire E7 Life is one of the most powerful and attractive smartphones currently available in Bangladesh. Its 50MP camera and overall feature set put it well ahead of competitors. Local manufacturing has enabled us to ensure quality while keeping the price within consumers’ reach.”

Founded in 1997, Taiwan-based HTC introduced the world’s first touchscreen wireless handset within a year of its establishment, laying the foundation of the modern mobile industry. From 2004, the company began producing Windows Mobile-based PDAs and smartphones, releasing them under the HTC brand in 2006. In 2008, HTC earned global recognition as the pioneer of Android smartphones by launching the first Android phone, HTC Dream (T-Mobile G1).

Although the brand later lost market share amid intense competition from Apple and Samsung, industry observers believe HTC is now positioning itself for a strong comeback.

DBTech/FIS/MUM/OR