Hisense Harnesses Daraz to Drive Digital Sales

Global electronics brand Hisense has entered into a strategic partnership with e-commerce platform Daraz Bangladesh to bring its products directly to consumers' doorsteps across the country. The agreement has been facilitated through Fair Electronics, the authorized manufacturer and distributor of Hisense in Bangladesh.

Under the partnership, a flagship store titled “Hisense | Fair Electronics Mall Flagship Store” has been launched on DarazMall. From this virtual mall, customers can purchase a wide range of IoT-enabled Hisense electronics including advanced televisions, refrigerators, and air conditioners.

On Wednesday, July 30, the companies disclosed that the agreement was recently signed at the Fair Group office in Banani, Dhaka. The signing ceremony was attended by Fair Group Chairman Md. Ruhul Alam Al Mahbub and Daraz Bangladesh Managing Director and Daraz Group Chief Commercial Officer Ben E. Also present were senior executives from all three organizations, including Jason Wang, General Manager of Hisense International for South Asia.

Mutassim Dayan, Director of Fair Group, stated, “We are optimistic that through Daraz’s extensive customer network, we will be able to deliver Hisense’s world-class technology to more people. This partnership will further simplify the online shopping experience for consumers.”

Ben E, Managing Director of Daraz Bangladesh, added, “Through this agreement, we aim to contribute to the growth of the country’s e-commerce sector. Our goal is to deliver the best and most innovative products to our customers and ensure their satisfaction. With partnerships like this, we continue our strategy of maintaining a leadership position in South Asia’s e-commerce landscape.”

Notably, Hisense is the global leader in the sale of televisions over 100 inches and is the official partner of the FIFA Club World Cup 2025.