Tecno Teams Up with BFF as Title Sponsor of AFC Asian Cup Qualifiers

Global smartphone brand Tecno has officially entered into a partnership with the Bangladesh Football Federation (BFF), pledging its support for national football and reaffirming its commitment to engaging with fans across the country. As part of this partnership, Tecno has signed on as the title sponsor of the AFC Asian Cup Qualifiers in Bangladesh.

The signing ceremony was attended by Rezwanul Haque, Chief Executive Officer of IsmartU Technology Bangladesh Ltd., Imran Hossain Tushar, General Secretary of the Bangladesh Football Federation, along with senior officials from both Tecno and BFF.

According to a press release issued on September 27, Tecno will serve as the title sponsor of the AFC Asian Qualifier match between Bangladesh and Hong Kong, scheduled to be held at Dhaka National Stadium on October 9. This marks another significant milestone for Tecno, following its sponsorship of earlier qualifier matches this year between Bangladesh and Bhutan, and Bangladesh and Singapore. The company noted that the sponsorship has further strengthened its connection with Bangladeshi football and its passionate fan base.

Commenting on the partnership, Rezwanul Haque, CEO of IsmartU Technology Bangladesh Ltd., said, “Tecno is extremely excited to continue its journey with Bangladeshi football as the official partner of the AFC Asian Qualifiers. Becoming the title sponsor of the qualifier match reflects both our commitment to this beloved sport and our brand spirit under the theme ‘Stop at Nothing.’”

BFF General Secretary Imran Hossain Tushar also welcomed the initiative, stating, “We appreciate Tecno’s continued support for the country’s football. I am hopeful that such partnerships will play an important role in the development of sports in Bangladesh and inspire young players to dream big.”