Banglalink’s Digital Platforms Demonstrate Distinctive Growth

The core three digital platforms of mobile operator Banglalink—MyBL, Toffee, and Rise—have recorded significant growth in usage, with MyBL playing the leading role in this progress. In the first six months of this year, the app’s monthly active users increased by 6 percent, surpassing 8.3 million. Banglalink disclosed this information in a press release issued on Thursday, August.

The press release stated, “MyBL is not merely a self-care tool; it serves as a complete digital lifestyle platform designed to enrich the daily lives of its users. Alongside accessing all essential services, users enjoy entertainment, music, gaming, online education, online healthcare, bill payment, ticket booking, and more—all within one platform.”

Through the app, users can conveniently pay electricity, gas, and water bills; purchase train and air tickets; access online marketplaces; and avail 24/7 digital healthcare services with ease.

Alongside MyBL, the Toffee platform has played a notable role in Banglalink’s digital growth. Thanks to its free access and user-friendly interface, Toffee’s user base has increased by 38 percent over the past six months. Live TV, popular dramas, diverse content, and sports broadcasts have contributed to its widespread popularity in both urban and rural areas.

In addition to MyBL and Toffee, the AI-powered digital lifestyle brand ‘Rise’ is also gaining popularity. The platform offers various courses on communication skills, career preparation, and entrepreneurship, aiming to bridge the gap between industry needs and institutional education while equipping youth for future workplaces.

For business ventures, Banglalink offers ‘Biklyood’, enabling businesses of any size to operate securely, efficiently, and with technology-driven solutions. Furthermore, the company’s network modernization, disaster recovery systems, and future-ready infrastructure are contributing to ensuring strong digital service accessibility nationwide.