Robi Rolls Out Robust Cybersecurity with Kaspersky Premium

Robi Axiata Limited has launched Kaspersky Premium on Tuesday to offer enhanced cybersecurity protection for its Robi and Airtel SIM users in Bangladesh. The premium service is made available through a strategic partnership between Robi Axiata, Kaspersky, and ICT Distribution, and can be subscribed to using mobile balance, making it easily accessible for users.

The launch event took place at the ballroom of Renaissance Dhaka Gulshan Hotel, where key representatives were present, including Robi’s Chief Commercial Officer Shihab Ahmad, Chun Hong Chew, Head of Consumer Business for Kaspersky Asia Pacific, and Ali Obaid, Group CEO and Chairman of ICT Distribution.

Speakers at the event highlighted that as Bangladesh’s digital ecosystem rapidly expands, threats such as malware, phishing, and ransomware are on the rise. In this context, the initiative to introduce a reliable cybersecurity solution was termed both timely and crucial for ensuring a safer online experience.

Speaking at the inauguration, Robi’s Chief Commercial Officer Shihab Ahmad said, “This is not just the launch of a product—it is a step towards enabling our users to explore the digital world securely. Robi remains committed to leading the way in secure and smart connectivity.”

Chun Hong Chew stated, “This collaboration reflects our commitment to keeping internet users safe no matter where they are. Robust security is essential for Bangladesh’s fast-evolving digital landscape, and we are proud to ensure that with the support of Robi and ICT Distribution.”

Ali Obaid added, “Localizing a global cybersecurity brand like Kaspersky and ensuring its seamless implementation across the Robi and Airtel networks is our responsibility. This partnership has set a new benchmark for mobile security in South Asia.”