Digital Deal: Jiji Joins Forces with Bikroy to Boost Bangladesh’s Classified Commerce

International online marketplace Jiji has introduced a significant shift in Bangladesh’s online classified and digital trading market by acquiring the country’s popular digital listing platform Bikroy.com. Founded by Ukrainian entrepreneurs, Jiji has strengthened its market position through this major acquisition just 13 months after launching operations in Bangladesh.

Based in Lagos, Jiji began its journey in Bangladesh in March 2025 under the domain “jiji-bd.com.” After operating in nine African countries, Bangladesh marks its first market outside the continent. Jiji’s co-founder Anton Volianskyi stated that the country’s rapidly expanding digital economy and Bikroy.com’s large user base played a key role in attracting this investment.

Under the agreement, Bikroy.com will continue to operate under its existing brand name for now. However, Jiji’s technological infrastructure will be gradually integrated into the platform. These enhancements include an advanced recommendation engine, modern advertising systems, and monetization tools. Although the financial details of the acquisition were not disclosed, the company confirmed that the investment was financed through its own funds and shareholder support.

Launched in 2012, Bikroy.com has long been recognized as a leading platform for listings related to vehicles, real estate, electronics, and jobs. According to the company, its app has been downloaded more than 10 million times, with approximately 3 million monthly active users.

Analysts note that Bangladesh’s online trading market faces challenges such as Facebook-based commerce and a lack of consumer trust. However, Jiji’s experience in African markets could contribute to improving verification systems and raising standards in the local digital marketplace ecosystem.

Founded in 2014, Jiji has previously demonstrated its capabilities by acquiring OLX operations in Nigeria, Kenya, and Ghana, as well as Ghana’s Tonaton. Industry insiders believe that this merger between Jiji and Bikroy.com will usher in a new wave of competition and transformation in Bangladesh’s digital commerce sector.