Samsung Sustains Supremacy: Sixth Year in Interbrand’s Top Five
Global brand consultancy Interbrand has once again ranked Samsung Electronics among the world’s top five global brands for the sixth consecutive year, with a brand value of USD 90.5 billion. Since 2020, Samsung has remained the only Asian company to consistently hold a position within the global top five.
According to Interbrand, Samsung’s robust brand performance stems from its strategic focus on innovation driven by artificial intelligence (AI) across its various business units. Under the vision of “Innovation for All,” Samsung continues to make AI-powered technologies increasingly accessible to consumers worldwide.
Reflecting on the recognition, Shahriar Bin Lutfor, Director and Head of Business at Samsung Consumer Electronics Bangladesh, stated,
“At Samsung, we are committed to ensuring access to cutting-edge AI technology for our customers in Bangladesh, while enhancing the quality of their daily lives. This recognition is a reflection of that commitment. It further inspires us to make modern technology and innovation more accessible and meaningful to consumers across the country.”
Interbrand’s Best Global Brands list is prepared based on the evaluation of each brand’s financial performance, influence on consumer choice, and strength in maintaining competitive advantage. The Interbrand brand valuation system is one of the oldest and most trusted global standards for assessing brand value and reputation.
