Daraz 11.11 Signals Shift in Bangladesh’s Online Shopping Landscape
Daraz’s 11.11 online shopping event this year revealed a notable surge in new consumer participation, with 25% of total sales coming from first-time buyers. Over 60% of shoppers utilized vouchers, indicating growing familiarity with digital platforms and price-conscious behavior.
For the first time in Daraz history, the sale kicked off at 8 PM on November 10, reflecting a digitally-driven future. Analysis of shoppers’ carts during the first three days showed diverse buying patterns: a university student in Chattogram purchased a Realme smartphone alongside a winter comforter, a corporate employee in Dhaka ordered an office chair, rice, and moisturizer in one cart, while a homemaker in Bogura combined a Haier washing machine with daily essentials. Such varied purchases illustrate that Bangladeshi consumers in 2025 increasingly balance necessity, comfort, and goal-oriented buying in their online shopping.
Despite inflationary pressures, increased disposable income and political stability appear to have boosted consumer confidence, as reflected in sales of high-value electronics such as washing machines, geysers, TVs, audio-video devices, gaming consoles, and wearables. Experts note that these purchases reflect a willingness to invest in long-term lifestyle upgrades.
Alongside electronics, essential daily items saw significant sales growth this year. Products like Nivea moisturizers and sugar consistently ranked among the top-selling items, indicating a shift toward buying essentials online. Lifestyle products such as office chairs, comforters, and home essentials also saw increased demand, reflecting the growing importance of a comfortable home environment amid remote work and the rise of freelancing and startup culture.
Fashion items experienced notable popularity as well, with brands like Bata and Adidas performing strongly. DarazMall’s guarantee of genuine products and a 14-day return policy has strengthened consumer trust in online fashion purchases.
This year, orders came from all 64 districts of Bangladesh, marking e-commerce as a national, not just urban, phenomenon. With regional hubs, over 100 collection points, and a network of 2,500+ riders, buyers nationwide can access a variety of products, while sellers can reach customers far beyond their immediate area. Peak order times were 8 PM on November 10 and 3 PM on November 11, highlighting convenience-driven shopping by both working professionals and homemakers.
Digital payments also saw a significant shift, with over half of transactions conducted via bank or mobile financial services. Services like bKash, Nagad, and bank discounts made digital payments easier, while 0% EMI options simplified high-value purchases for middle-income consumers. Affiliate marketers contributed to over 20% of total sales, underscoring the influence of social media recommendations on buying decisions.
Over 60% of shoppers used vouchers, demonstrating platform familiarity and price-conscious behavior. Participation in promotions like “1 Taka Game” enabled shoppers to compete for large prizes such as Royal Enfield motorcycles, Sri Lanka trips, or e-bikes. Free delivery was availed by over half of consumers, illustrating that even minor conveniences significantly influence purchasing behavior.
Daraz Chief Commercial Officer Kamrul Hasan said, “Every cart tells a story, and together these stories reveal that consumer behavior is rapidly evolving. The combination of washing machines, rice, office chairs, cosmetics, smartphones, and comforters in single carts reflects consumers’ realism while also demonstrating aspiration.”
The Daraz 11.11 campaign continues throughout November. Early trends indicate a structural transformation in Bangladesh’s e-commerce sector, affecting not only purchasing habits but also brand perception, economic participation, and future consumer behavior. While virtual, these online carts signal real, lasting change.
DBTech/PR/IK/OR
