AI in Media: Awareness Urged to Counter Content Risks
Yasser Khan Chowdhury has called for heightened awareness to address the misuse and ethical risks of Artificial Intelligence (AI), even as the technology opens up new possibilities in global film, media, and creative industries. He stated that the government supports responsible AI usage and emphasized the need to ensure that the technology serves as a tool to enhance creativity.
He made these remarks as the chief guest at a workshop titled “Strategies to Prevent the Spread of Rumours and Misinformation through the Use of AI Technology in Film and Advertisement Production and Marketing,” held on Thursday, 14 May, at the auditorium of the National Institute of Mass Communication in the capital. The workshop was jointly organized by the National Institute of Mass Communication and the Bangladesh Cinema and Television Institute.
The State Minister said that AI technology can act as a powerful driver of positive innovation in film, media, and digital content creation. However, stakeholders must ensure that it is not used to produce rumours, misinformation, or misleading content, and must play a responsible role in its application.
The session was chaired by Abul Kalam Mohammad Shamsuddin. A certificate distribution ceremony for four courses conducted by BCTI was also held during the event. Special guests Dr. Md. Alam Mostafa and Rawnak Jahan delivered speeches.
The keynote paper was presented by filmmaker and Jagannath University teacher Labib Nazmus Sakib. He discussed the potential of AI technologies such as de-aging, virtual production, and voice cloning in filmmaking, while also highlighting emerging challenges related to authorship, content ownership, and censorship.
During the discussion, speakers expressed concern over the risks posed by deepfakes, fake videos, and AI-driven bots in spreading rumours and misinformation. They also emphasized increasing the positive use of AI in fact-checking tools, algorithmic detection, and digital verification systems.
Veteran film director Rofiquzzaman noted that the core strength of cinema lies in human emotion and creativity, urging caution in the use of AI in mainstream filmmaking.
Other speakers at the event included Dr. Shah Md. Nistar Jahan Kabir, Rafiqul Anwar Russell, Al Amin Rakib Tanoy, and Manjurul Haque Saleh.
DBTech/SI/MUM/OR
