Spotify Sets Stage: Messaging Makes a Comeback

Music streaming platform Spotify has announced that it is introducing a new messaging feature for both free and premium users. Through this service, listeners will be able to chat and share music with their contacts directly within Spotify, Reuters reported.

The company stated that users aged 16 and above in select countries will begin accessing the feature on mobile devices starting this week. In 2017, Spotify had removed its earlier messaging option due to low engagement. However, with its growing customer base, the firm has now decided to reintroduce the feature.

Currently, Spotify boasts 696 million monthly active users and continues to compete with rivals such as Apple Music, Amazon Music, and YouTube.