BrainCount Brings Breakthrough Billboard Measurement to Bangladesh
For the first time in Bangladesh, innovative advertising planning platform BrainCount has introduced an “audience measurement” and “monitoring platform” for the country’s out-of-home (OOH) advertising sector. According to the company, this technology-driven initiative will allow advertisers and agencies to regularly assess the effectiveness of billboard campaigns and make quicker, data-backed decisions.
BrainCount claims that the platform offers a long-awaited solution to a persistent challenge in the OOH sector by deploying a combination of data science, artificial intelligence, IoT devices, and other technologies. The system provides real-time insights into the performance of individual billboards across different areas, enabling advertisers to adjust campaign strategies during the campaign itself. With this tool, they can measure the return on investment and benchmark their campaigns against competitors.
A press release from the company noted, “In Bangladesh, over BDT 500 crore is spent annually in outdoor advertising. Despite more than 12,000 billboards and digital screens across the country, until now, there has been no reliable method to measure the effectiveness of these advertisements. As a result, advertisers had to rely solely on assumptions and experience.”
Commenting on the development, BrainCount Chairman and CEO Tawhidur Rahman Taposh said, “In a world where everything is becoming data-driven, the outdoor advertising sector in Bangladesh has been operating without data support. BrainCount has changed that landscape.
“Billboards and OOH media have long been important to brands, but their impact has remained unquantifiable. BrainCount has integrated data into this sector, empowering advertisers to make informed decisions with confidence.”
He added, “This initiative also opens up new opportunities for media owners. Now they can access accurate data on billboard visibility by location, which will aid in choosing new sites and negotiating with clients using reliable evidence. This data-backed transparency will improve both service quality and pricing integrity.”
Imtiaz Ahmed, Managing Director of BrainCount, said, “Globally, audience measurement has revolutionized how brands plan, spend, and evaluate their campaigns. With data science, AI, and digital architecture, global markets have reimagined outdoor advertising—enabling innovations such as 3D billboards, interactive OOH communication, and real-time ad delivery systems.
“Keeping these advancements in mind, we developed BrainCount to bring similar capabilities to Bangladesh. We believe this marks the beginning of a new era in outdoor advertising,” he added.
