Apple Allows Alternative App Stores on iPhones in Japan

Apple Allows Alternative App Stores on iPhones in Japan
Dec 18, 2025 21:17

Apple has opened the door to alternative app stores on iPhones in Japan, complying with the country’s newly enacted competition law. On Wednesday, the company announced that Japanese developers will now be able to launch their own app marketplaces on iPhones, with Apple charging a minimum commission of 5 percent on sales made through these platforms, according to GSM Arena.

Under the new policy, developers will also be allowed to use their own in-app payment systems for apps distributed via the App Store. Apple clarified that this option will be offered alongside its own payment system, and developers will still be required to pay commission.

In Japan, Apple will charge a 15 percent commission when external payment links are used within App Store apps, while the fee for standard in-app purchases will stand at 26 percent.

Japan has become the latest country after Europe to revise Apple’s long-standing 30 percent commission structure, though the Japanese framework differs from the European model. In Japan, Apple will retain the authority to approve alternative app marketplaces, and age-based ratings will be mandatory for all apps. In addition, Apple will conduct basic security checks—referred to as “notarization”—on apps distributed through alternative marketplaces.

The law also requires iPhone hardware to be opened to third-party device manufacturers. However, Apple will retain the right to reject such requests if user-sensitive data is deemed to be at risk. Apple said that despite these changes, ensuring user privacy and security in Japan remains its top priority.

DBTech/BMT/OR