Royal Enfield Launches Four New 350cc Motorcycles Assembled in Bangladesh
On Monday, Ifad Motors introduced four new 350cc Royal Enfield motorcycles in Bangladesh under the CKD (completely knocked down) assembly with a 90% tax exemption. The pre-booking for the motorcycles has begun, and the news was first shared through social media trials, followed by a flagship showroom launch in Tejgaon. The Indian brand, Royal Enfield, is aiming to capture the markets of Bangladesh and other SAARC countries.
It has been revealed that the new Royal Enfield production unit, located in Chauddagram, Cumilla, is the brand’s seventh global production facility, following units in Nepal, Brazil, Thailand, Colombia, and Argentina.
In a Facebook live broadcast, Royal Enfield's CEO, B. Govindarajan, congratulated the audience on the launch of the Bangladesh production unit and spoke about the brand's global ambitions.
Iftekhar Ahmed Tipu, Chairman of Ifad Group, mentioned that the state-of-the-art production unit in Cumilla is poised to meet the growing demand in Bangladesh. Initially, this unit will locally produce four flagship models specifically for the Bangladeshi market: the Hunter 350, Meteor 350, Classic 350, and Bullet 350.
Royal Enfield’s Chief Commercial Officer, Yadvinder Singh Guleria, stated that the prices for the CKD 350cc models in Bangladesh will start at BDT 340,000 for the Hunter 350, BDT 405,000 for the Classic 350, BDT 410,000 for the Bullet 350, and BDT 435,000 for the Meteor 350.
