EU Fines Google as Trump Threatens Trade Tactics
The European Union (EU) competition authority has fined Google €2.95 billion (approximately $3.45 billion) over allegations of anti-competitive practices in its advertising technology business, Reuters reports.
U.S. President Donald Trump denounced the decision as “unfair” and “discriminatory,” warning of retaliatory measures against the EU.
The European Commission stated that Google prioritized its own online advertising technology services over rivals and structured its AdX exchange to dominate the market, harming competitors and online publishers.
Google must now explain within 60 days how it will resolve the conflict, or face tougher measures, which could include being ordered to divest parts of its business.
The tech giant has announced it will appeal the fine.
Meanwhile, Trump said he was prepared to invoke Section 301 of the Trade Act to impose countermeasures against Europe if necessary. Analysts noted that the case underscores rising commercial tensions between the United States and Europe in the technology sector.
