For the first time, ‘Rise Neon Run’ was organized by Rise, the AI-driven productivity tools-integrated lifestyle brand of Banglalink, bringing together hundreds of health-conscious young participants. This event introduced a new dimension to fitness, self-awareness, and enhanced digital experiences, transforming Fortis Sports Ground into a vibrant hub of movement, music, and mindfulness.
According to a press release, the event began with a warm-up session by Dhaka Flow, followed by a glow-in-the-dark track run. Participants, embodying the energy and enthusiasm of Rise, had their faces adorned with neon paint. The Neon Run was more than just a race—it combined fitness with entertainment, creating an immersive experience.
Beyond running, the event featured an Experience Zone, where participants explored Rise’s digital lifestyle offerings, AI-powered productivity tools, and exclusive benefits tailored for young users.
Commenting on the event, Golam Kibria, Chief Digital Officer of Banglalink Digital Communications Limited, stated, "This is not just about running; it is a vibrant celebration of energy, music, movement, and connection. At Rise, we constantly seek innovative ways to inspire and engage, and this event reflects our commitment to that vision."
