Online security and privacy at risk using generative AI tools

Kaspersky Warns on AI World Cup Content

  • AI content during FIFA World Cup
  • Risks of personal data theft
  • Cybercriminals fraudulent betting sites

Kaspersky Warns on AI World Cup Content
Jul 19, 2026 15:09

The trend of using AI to create images, avatars, memes, match predictions, or social media content around the FIFA World Cup is on the rise. However, global cyber security firm Kaspersky has urged caution when using these generative AI tools. According to the organization, using unfamiliar or unauthorized AI services could put users' personal data and online security at risk.

Kaspersky stated that many AI platforms request photos, selfies, email addresses, social media accounts, or other personal information. If users share this data without knowing how it will be stored or used, their personal privacy could be compromised.

On July 19, Sunday, the firm issued this warning statement. Cybercriminals could use AI to create fake prize announcements, lookalike official fan pages, phishing pages, fraudulent online stores, and fake betting sites centered around the World Cup.

At the same time, Kaspersky advised considering AI-driven match predictions purely as entertainment rather than reliable information, especially when these predictions are tied to the promotion of betting or paid services. Anna Larkina, Web Content Analysis and Privacy Expert at Kaspersky, said, “Although fan content created with AI seems harmless, users are often encouraged to provide more personal information than necessary. Even for creating a simple avatar, photos, contact details, account information, and usage data might be collected. Scammers become active around major international events. Therefore, before using any AI service, one should thoroughly verify how it collects and uses personal data.”

To stay safe, Kaspersky advised users to share only necessary information on trusted AI platforms, read privacy policies, avoid linking AI services to primary accounts if possible, and independently verify the authenticity of any website or offer. The firm also recommended robust password management, using reliable security software with AI-powered anti-phishing features, and using eSIMs or trusted VPNs instead of public Wi-Fi while traveling.
//DBTech/RI/SME//