Daraz Debuts ‘Lucky 7.7’ Festival with Discounts, Prizes, and Free Delivery

Under the theme “Luck Favours the Fast,” Daraz Bangladesh has launched its signature e-commerce campaign ‘Lucky 7.7’ from July 7, which will continue until July 15. During this flagship online shopping festival, the platform is offering flash sales with up to 80% discounts, vouchers worth BDT 300 million, free delivery, and various attractive rewards.

As part of its unique number-themed offers, customers can purchase an oven for just BDT 7, an air fryer for BDT 77, and a Google TV for only BDT 777.

Through the ‘Daraz Jackpot: Buy More and Win’ contest, customers who place the highest number of successful orders or purchase at least BDT 300 worth of Dettol products by July 15 will stand a chance to win an iPhone 16 Pro Max and a Revo e-bike.

Additionally, the ‘1-Day Bonanza’ challenge will reward the top daily shopper with a brand-new Realme 14T smartphone, courtesy of Realme. In the ‘Add to Cart and Win’ contest, which ran until July 6, the customer who added the most products to their cart and placed at least one order during that period will receive a fourth-generation AirPods Pro, sponsored by Sumash Tech.

In the brand giveaway segment, the customer who purchases the highest number of Lotto products will win a luxurious trip to Cox’s Bazar and a shopping voucher.

Daraz Bangladesh stated that all winners will be selected based on successful orders and will be announced on Daraz’s official social media platforms following the end of the campaign. During the Midnight Rush Hour from 12:00 AM to 1:00 AM on July 7, customers could avail high-value vouchers ranging from 8% to 9% discounts.

To further enhance the shopping experience, Daraz is collaborating with various payment partners. Shoppers paying via bKash, City Bank, Mastercard, Eastern Bank, and LankaBangla Finance are eligible for special discounts, with EMI facilities available through City Bank and Eastern Bank.

Moreover, customers placing orders worth over BDT 399 are entitled to free delivery. Exclusive deals such as ‘Buy 4, Get Free Delivery’ and ‘Buy 5, Get 1 Free’ are also available when shopping from the Daraz Choice channel.

Speaking about the initiative, AHM Hasinul Quddus (Rusho), Chief Corporate Affairs Officer of Daraz Bangladesh, said, “The Lucky 7.7 campaign is not just a discount festival; it’s an initiative to empower our customers and sellers. On one hand, we are enriching our customers’ shopping experience with the best deals, and on the other, we are helping thousands of our seller partners grow their businesses. It is a unified effort that contributes positively to our digital economy.”