Daraz Launches ‘6.6 Mid-Year Shopping Fest’ with Discounts of Up to 80%

Leading e-commerce marketplace Daraz Bangladesh has launched its annual “6.6 Mid-Year Shopping Fest,” one of the country’s largest online shopping campaigns, offering customers significant savings across a wide range of products. The nationwide campaign will continue through June 10, featuring attractive deals on electronics, fashion, home appliances, lifestyle products, and more.

The mega shopping festival has been designed to make online shopping more affordable and enjoyable for consumers. Throughout the campaign, customers can enjoy discounts of up to 80 percent through Mega Deals and Flash Sales, while Hot Deals offer discounts of up to 70 percent. Additional benefits include sitewide delivery discounts, free delivery offers, and special discount vouchers.

In partnership with Harpic, Daraz is also organizing a shopping contest from June 6 to June 15. Customers who meet the campaign requirements will have the opportunity to win prizes, including a 55-inch Samsung Smart TV 55-inch and a realme C100i smartphone.

To make branded shopping more convenient, the campaign includes special “Brand Rush Hour” promotions and dedicated Brand Days. For example, June 7 has been designated as Walton Brand Day, while June 8 will feature Dettol Brand Day, offering exclusive promotions on products from those brands.

Through the Daraz Choice channel’s “Everyday Low Price” initiative, customers purchasing three products will receive free delivery, while those purchasing five products will receive free delivery along with an additional complimentary gift.

This year’s campaign is supported by several major consumer brands. Dettol, Unilever and Himalaya Wellness have joined as Platinum Partners, while Marico is participating as the Gold Sponsor. Emami and Godrej Consumer Products have joined as Silver Sponsors.

To provide additional value for shoppers, cardholders of Eastern Bank PLC, Midland Bank PLC and Southeast Bank PLC will be eligible for extra discounts through collectible voucher offers.

Daraz has encouraged customers across the country to visit its mobile app and social media channels to take advantage of the campaign’s exclusive deals and promotional offers.

//DBTech/SI/EK/OR//