Creative Crown: TikTok Ad Awards in Riyadh
TikTok is set to host its prestigious Ad Awards in Riyadh, Saudi Arabia, this December. The event will honor brands and advertising agencies that have crafted the most creative and successful campaigns, particularly those that presented advertisements to audiences in unique and engaging ways on TikTok.
This year, brands and agencies from 18 countries—including Bangladesh, Saudi Arabia, the United Arab Emirates, Qatar, Lebanon, Iraq, Egypt, Turkey, Morocco, Kenya, Nigeria, South Africa, Kazakhstan, Azerbaijan, Cyprus, Pakistan, and Sri Lanka—will be eligible to submit their campaigns. To qualify, campaigns must remain active on TikTok until October 31.
A total of nine award categories will be featured in this year’s edition. These include:
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It’s the Creative for Me, for innovation in content;
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Community Core, for brand engagement with creators and audiences;
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Full Funnel Flex, for strategically driven campaigns;
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Big Branding Energy, for exceptional awareness-building campaigns;
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Goal Digger, for sales and return-driven success;
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Boogie on a Budget, for impactful low-budget campaigns;
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Sound On Please, for creative use of music, sound, and voice.
In addition to these seven core categories, there will be two special awards. The People’s Choice will be decided by live voting from the event’s audience, while The G.O.A.T. (Greatest of All Time) will recognize campaigns that excelled in creativity, community alignment, trends, and TikTok-style content. Any campaign submitted in the main categories will automatically be considered for the G.O.A.T. Award.
Commenting on the upcoming event, Sade Kandil, General Manager of Global Business Solutions for TikTok across the Middle East, Turkey, Africa, and South and Central Asia, said:
“After the tremendous success of last year, we are bringing the TikTok Ad Awards to Riyadh, Saudi Arabia. This award celebrates not just advertising but also culture, joy, and above all, business success. We are eager to see the new and inspiring work that brands and agencies across the METAP region will present.”
