Xiaomi Launches ‘Eid with Xiaomi’ Mega Campaign in Bangladesh

Ahead of the holy festival of Eid-ul-Fitr, smartphone manufacturer Xiaomi has launched a large-scale consumer technology campaign in the Bangladesh market. Through the mega initiative titled ‘Eid with Xiaomi,’ the company aims to boost sales in the smartphone and tablet segments while strengthening customer engagement. The campaign, introduced with the tagline “Eid Ananda Bhorpur, Xiaomi Kine Singapore” (A Joyous Eid, Buy Xiaomi and Go to Singapore), has been activated across authorized retail channels nationwide.

Under the campaign, customers purchasing selected devices will have the opportunity to win international travel packages. The eligible devices include the Redmi Note 15 series, Redmi 15, Redmi 15C, Redmi A5, Redmi Pad 2, and Redmi Pad 2 Pro. Customers who purchase any of these devices and complete registration will have the chance to be selected for travel to Singapore or Thailand. In addition, mega prizes include premium lifestyle products such as a 65-inch Smart TV, an air purifier, and an air fryer.

Product-specific guaranteed gifts and cashback benefits have also been incorporated into the campaign. Customers purchasing the Redmi Note 15 Pro Plus will receive a premium travel bag along with a smartwatch. Buyers of the Redmi Note 15, Redmi Pad 2, and Redmi Pad 2 Pro will receive a premium travel bag. Those purchasing the Redmi 15, Redmi 15C, and Redmi A5 will receive a travel bag. Additionally, customers buying the Redmi Note 15 5G will enjoy a guaranteed cashback of 2,000 taka.

The participation process is fully digital. After purchasing a device, customers must collect the retail code from the seller and send an SMS to 26969 in the following format: EWM <space> IMEI number <space> retail code. Upon successful registration, customers will receive their guaranteed gifts and will also be considered for the mega draw.

Ziauddin Chowdhury, Country General Manager of Xiaomi Bangladesh, stated that the initiative aims to provide added value to customers during Eid and to integrate festive experiences with technology products. Market analysts observe that festival-centric incentives and instant reward strategies can play a significant role in accelerating sales in the country’s highly competitive smartphone market.

DBTech/MH/EK/OR