Vision Ventures into Trust: Launches Money-Back Guarantee on ACs
To boost customer satisfaction in the country’s electronics market, Vision, a concern of RFL Group, has launched a “Money-Back Guarantee” offer for its air conditioner (AC) line. Under this campaign, customers dissatisfied with their AC purchase can return the product within one month for a full refund.
The campaign was officially inaugurated on Wednesday (May 28) at a hotel in Gulshan, Dhaka, by RFL Group’s Managing Director, RN Paul. Also present at the event were Mohammad Allama Murshed Munim, Chief Marketing Officer of RFL Group, Mohit Chakraborty, Head of Marketing for Vision AC, and other senior company officials.
Speaking at the event, RN Paul said, “Our customers’ trust is the source of our courage. When purchasing an AC, consumers often have many questions—about brand quality, after-sales service, and whether the investment is truly safe. To ease these concerns, we have reintroduced the ‘Money-Back Guarantee’ offer for the second time. It has set a new precedent in the country.”
He further added, “All our products, including ACs, are manufactured domestically to international standards. We believe that if a customer is not satisfied after using a product, they deserve a refund. Through this initiative, we aim not just for business growth but also to build a relationship of trust with our customers.”
Vision AC’s Executive Director, Md. Nur Alam, stated, “Vision is the only AC brand in Bangladesh offering a full refund if the user is not satisfied. This is not merely a marketing strategy, but a strong commitment to prioritizing customer satisfaction.”
He clarified that the offer applies only to purchases made during the specific campaign period. Dissatisfied customers must return the product in its original packaging to the relevant sales center within one month, along with all necessary documentation.
