upay, Fresh Super Mart Sign Partnership

upay, one of Bangladesh’s leading mobile financial services providers, has partnered with Fresh Super Mart Ltd. to expand digital payment adoption in the retail sector. The partnership will provide customers with convenient and secure digital payment options across Fresh Super Mart outlets.

The signing ceremony was held at upay’s head office in Dhaka on Tuesday, September 8. Representatives from both organisations formally signed the agreement.

Under the partnership, Fresh Super Mart customers will be able to make everyday shopping payments through upay. The service is expected to make transactions faster, easier and more convenient.

The initiative will also expand access to digital financial services in Bangladesh’s retail ecosystem. It combines Fresh Super Mart’s retail presence with upay’s digital payment capabilities.

The partnership is expected to support a more seamless and efficient shopping experience. It also reflects the two organisations’ shared commitment to accelerating digital transformation in the retail sector.

The ceremony was attended by MD. Muzibar Rahman, Head of Accounts, MGI; Faizul Haq Ronnie, Head of Business, Fresh Super Mart Ltd.; Sayed Moniruzzaman, Senior AGM, Accounts, MGI; Mir Abdul Hafiz, AGM, Supply Chain & Business Development, Fresh Super Mart Ltd.; and MD. Abbas, Assistant Manager—Creative Content and PR, MGI.

Representing upay were Sajjad Alam, Head of Corporate Business; Mohammad Mamun Reza Khan, Head of Product; Jahir Uddin Mahmud, DGM, Strategy; Md. Mamunur Rashid, DGM, Corporate Sales; and Yeasir Ibne Yousuf, Manager, Merchant Business.

The collaboration is expected to strengthen digital payments in Bangladesh’s retail ecosystem. It will also help create a more convenient and digitally enabled shopping experience for customers.

//DBTech/MHP/KIB/FOE//