Grameenphone’s end-to-end digital product Skitto recently canvassed nine carriages of the Chittagong University (CU) shuttle train in the colors of youth – bringing CU’s shuttle trains alive with joy of youth.
The history, tradition and unique beauty of Chittagong city has been depicted through artworks in each compartment of the shuttle train. Students and youth are given utmost importance by Skitto. And through this large canvas painted in the colors of youth, the frenzy, exuberance and festivity of youth are revealed. And the students of Chittagong University have created this artwork on the shuttle train canvas.
About this, Chittagong University’s guest lecturer of Department of Dramatics Arup Barua said, “Thousands of students ride the shuttle to the university every day. The students are very excited about such a transformation of the shuttle train.” He added, “The train looks fresher and more vibrant than ever. Its booths are conveying the message of art to students, which I think is a wonderful initiative. Especially, for the freshers, the train has made their campus life much more memorable, as well as instilled a sense of excitement among them.”
Kazi Emran Mahbub, Head of Skitto, said about the remarkable initiative, “Skitto bot has a place of its own in the digital world, which has now merged with the real world through transmedia story telling. Moreover, we are proud to be the first brand to showcase our identity – youth – in Shuttle. Youth is our priority. It is undoubtedly a great team effort visionary initiative.”