Twitter is focusing on video, content creation and partnership commerce as part of reshaping its business. Following this, Twitter will soon launch its own video app for smart televisions.
The decision was made to revive the social media company’s business outside of digital advertising, the company’s owner Elon Musk and new CEO Linda Yaccarino told investors.
According to reliable sources, the company has held initial discussions with political and entertainment personalities, media and news publishers about possible partnerships. This was the company’s first investor presentation session with Yaccarino, the source said.