This year, 124 digital campaigns were awarded in four ranks in 21 separate categories. Among them, 66 bronze, 44 silver, 13 gold and 1 Grand Prix medals were awarded. The award was distributed at the 6th edition of Digital Marketing Awards organized by Bangladesh Brand Forum on Saturday night at La Meridian Hotel in the capital.
Mediacom Limited and Facecard Production won the only Grand Prix award and 2 gold medals and 2 more bronze medals of the event with ‘Din Badaler Hawa’. Asiatic won 19 medals including two gold medals among the organizations. Analyze Bangladesh won 13 medals despite not getting any gold medals. Of these, 4 medals were jointly won by Adcom and Mindshare. Mediacom won a total of 13 medals including three Golds in this year’s event through joint ventures. MFS organization bKash won a total of 8 medals including one gold in this event. Meanwhile, Magneto was their partner in creating the ‘Payment Hoke Bikash-e‘ campaign. The company has won 7 medals including 2 silver, though it did not win a single gold medal.
FCB BTOP won five medals in silver and copper in recognition of excellence in digital marketing. Bangla School and Singularity won one gold, silver and copper medal each.
Also, Gray Advertising Bangladesh won 12 medals including one gold. Jarvis won a total of 5 medals including a gold. Lie to I won 4 medals including gold.
Similarly, O & Z won 7; Webable 6; Miniso and Empower 4 each, X Solution 3; Speech Bubble Madley, Wavemaker and Madman Digital won 2 medals each and Living Brands, Singularity, Starcom won 1 medal each.
The winners received their awards from members of the panel of judges and invited guests.
Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum said, “We are living in a virtual reality of digital and physical presence. At this time our human emotions should be more active. In this age of innovation and possibility, our digital strategy needs to be more organized.”