Twitter’s ad revenue has dropped by 50 percent despite the launch of the much-hyped Blue Badge subscription. Twitter’s new owner, Elon Musk, one of the world’s richest men, has said that Twitter’s cash flow is still negative. Because advertising revenue has dropped by almost 50 percent. There is also a large debt burden.
According to experts, the latest published figures clearly indicate that aggressive cost-cutting measures alone are not enough to bring Twitter’s cash flow back to a positive position. Twitter’s ad revenue hasn’t grown at the rate Elon Musk had hoped for. As a result income is still negative.
Earlier, Elon Musk announced that Twitter has reduced its non-debt spending from $4.5 billion to $1.5 billion in 2023. Twitter also has a $44 billion deal. Under which Twitter has to pay $1.5 billion in annual interest.